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  • kmmcrafts
    kmmcrafts

    Selling Online

    The following is an excerpt written by @kmmcrafts from Info on Websites forum thread.

    I've been in on this online selling since 2010.. that said though.. up until just 3 years ago I only tinkered around with selling and never really took it to a business level.. so in the first several years I did maybe 10 orders a year.. when I started trying I did about 50ish orders the first year.. second year was around 170 ish.. last year I had over 300 orders.. and so far this year is doubling + some.. All that said though.. my first year was hardly anything until Mid - Late October before the sales started trickling in. and even last year I think I only had about 40 orders though the year until October hit.. then it was crazy busy.. If this years trend keeps up and the busy holiday season hits harder than last year I'm in trouble.. I turned a lot of work away starting from about mid November on out..

    I sell on Artfire Etsy,Zibbet, and a stand alone web site with indiemade.. was just invited to sell on amazon handmade site.. amazon is sort of supposedly Juried.. I applied there when they first opened up.. but they took forever to accept me and when they did I was slammed with work during the holidays.. I lost my pass code to the site.. they kept sending me messages asking why I am not setting up shop I kept telling them but they never sent me another code until a couple days ago..

    On Artfire I had a locked in rate of $5.95 a month.. but they done a lot of changes and now it's $20 plus a % of sales.. They have some awesome selling tools but it's like having your own site so you need to bring in your own traffic.. I still have an account but I am not selling there anymore.. due to a lot of issues with the site working correctly etc after they had some employees leave and they just didn't know how to run the site.. (poor management )

    Etsy is a listing fee and a % of sale.. get a fair amount of traffic.. but to start over knowing what I know now.. I'd probably have not got so involved with working the shop there.. Lot's of other scroll sawers there and most don't charge a rate to make money.. and the way etsy is set up.. they will show your competitions items on your page etc.. so if I work my butt of to bring in shoppers.. they could leave by seeing a cheaper similar item from another shop.. That said I do get a fair amount of business.. but to do over I would put more focus on my own site..

    Zibbet.. basic accounts are cheap.. but traffic is quite limited so you have to bring in your own.. much like a site of your own... I get enough sales to pay the yearly bill.. however I been thinking of closing up that shop just because I want to put my focus on my own indiemade web site as it is a better system..

    Indiemade has different tiered plans.. depending upon how many items you have.. I have the $19.95 one.. I do well on indiemade for only being there a year..

    First thing to do if you decide to sell online is to get a domain name and get business cards with that domain on it send a card or two in every package you send out.. Most people start on a venue as I did and then branch off to their own site..    

    Keeping up with SEO is a full time job+... LOL There is a lot to know about do's and don'ts of SEO and if you don't have a lot of time to invest.. your best off on etsy, artfire, or zibbet.. in my opinion.. Or.. spend big money advertising... to be found in searches.. Pictures of your products are very important for online selling.. if you have noise (clutter) in the background that distracts from your product or dark photos then it could mean the difference between a sale or a scroll on past.. I spent a lot of time with my camera and built a special photo booth light box to take my photos.. especially if your selling on a site like etsy where they show others items.. if someone lands on a page other than mine and they see my bright eye catching image they may say.. ooh that one looks awesome.. while the other item may be just as good of quality... my picture caught the attention.. 

    Online selling can be a full time job if you want to make the effort and put in lots of hours.. I put in more than 40 hours a week between answering emails to tweaking SEO to working in the shop, packing orders, taking photos, working on web sites.. etc etc etc.. and I am only getting part time pay.. BUT.. it's nice to work my own hours.. and I am here at home for my family... I think too many people think they can just throw some pictures up on a site and the customers will just come rolling in.. to buy them.. and that is definitely not the case..  Also I think people think that lower prices will attract people.. It might to some extent.. but the more important thing is SEO and pictures.. because if nobody's finding your low price then nobody's going to buy it.. if pictures are bad many times you can't even give it away.. LOL.. 

    That all said.. they say is takes a good 5 years for a business to get to a point of starting to make money.. I am three years in.. it's grown tremendously.. but if in 3-4 more years I'm not doing good I may throw in the towel and get a day job somewhere..  if it wasn't fun.. I'd have done that my first year..  

    Sorry, didn't mean to write a book, LOL 

    Kevin


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    I just do Crafts Shows and a Farmers Market. We advertise special orders welcomed and before I knew what was going on it turned into a full time business. Right now on average I move about 25 to 75 pieces a month. Less in the spring and a lot more in the fall. I have thought and talked to the Mrs. about a web site or something similar but don't have the time to attend to it. The Mrs. is computer illiterate so that would mean having to pay someone to take of it. After reading this it possibly could  be worth it . Something to think about. Very interested in what others have to saw also. I also do custom furniture completely by hand which is extremely time consuming. 

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    3 hours ago, rjweb said:

    Wayne,

    you said you also make furniture by hand, I would really be interested in seeing some pictures if you have any. I too have made some pices but just for our own house, and also used power tools, RJ

    Here is a bed side table I made for a local lady. It matched one she had from her Mom that was 100 - 125 years old. Made from Cherry. No finish just a picture of the completed project less finish. It was stained to match and finished with several coats of shellac to keep it period correct. Hand cut dove tails, mortise and tenon joints. Legs were turned on my lathe.

    bed-side-table.png

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    I've been thinking of selling on line for a while. If you don't mind, I have a few questions. First, how do you figure shipping cost? And how do you ship items that don't fit well into a standard box.  I just sold the second amendment plaque I made. It measured approximately 14.25x 24. If I had to ship it, I don't know how I would pack it. 

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    Wow I figured the shipping questions would come up.. I could write a book on shipping as it gets kind of tricky.. especially when you get into international shipping.. they have so many rules and regulations about things you can and cannot ship.. Some counties won't allow certain types of wood while another right next door country will .. and if you ship an item to a country that is against their rules.. you get a huge fine and possibly prison time.... they are no joke to mess with..  . Anyway... 

    Most larger towns have shipping centers.. we have one called pakmail.. while their main business is people to bring their items into them to be packaged and shipped by them.. However they do sell packing supplies.. and they carry a lot of unique different styles of boxes etc.. I used to have the need for those things when I sold used car and tractor parts.. But with my woodworking.. to keep it simple I just stick to standard sizes etc.. I buy boxes in bulk and try to keep my items in a size that allows me to have to only stock up on about 4 different sized boxes..

    I went the extra mile with shipping and spent a long time researching and looking into the most cost effective ways to ship.. Doing this helped me get an edge on the other scroll sawers prices..  so I could ship my items safely yet cheaper than most others shipping cost.. The average Etsy seller just uses those flat rate boxes and everything is standard priced.. though high priced because most everything if shipped my weight is cheaper.. The only time I've ever ran into a better deal on a flat rate box was when I was shipping 50# tractor wheel weights.. LOL.. Hey they said if it fits it ships.. By weight they wanted $60 each box. standard mail... but the flat rate box was only like $15 each.. and priority mail to boot, LOL Anyway.. most all items I sell can be shipped first class mail.. in some cases priority works out better priced because it comes with a standard shipping insurance..    

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    I'm finding that shipping is going to be a huge deal for me as I'm in an extremely remote area. Besides the Post Office, our closest shipping center is over an hour away. Along with that, a lot of things I've been able to sell are larger than the flat rate boxes. I'm still trying to figure out the best options available.

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    Setting aside time to make a fair or craft show is almost out of the question for me. So it comes down to traffic flow on web sites,...which is ebay and esty. I try to be as fair all around as possible, but people send me msg about the cost of shipping. I suspect I lost sales due to shipping. With % of sales charge, I am going to try a risk and increase prices and drop the shipping charge.

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    Shipping is tough to figure out. At least for me. I just tell my customers that what I pay you pay. No handling or other charges. Once shipped I send them an invoice and get paid. A little risky but I have not been burned as of yet. I'm sure people list shipping costs online, just not sure how they came up with the cost. Is there some equation used for this? Most times it seems high to me.

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    46 minutes ago, WayneMahler said:

    Shipping is tough to figure out. At least for me. I just tell my customers that what I pay you pay. No handling or other charges. Once shipped I send them an invoice and get paid. A little risky but I have not been burned as of yet. I'm sure people list shipping costs online, just not sure how they came up with the cost. Is there some equation used for this? Most times it seems high to me.

    3 hours ago, MTCowpoke22 said:

    I'm finding that shipping is going to be a huge deal for me as I'm in an extremely remote area. Besides the Post Office, our closest shipping center is over an hour away. Along with that, a lot of things I've been able to sell are larger than the flat rate boxes. I'm still trying to figure out the best options available.

    I purchased a small shipping scale off eBay for around $10 several years ago.. makes things so much easier to weigh the items you make.. be sure to add the weight of the box and packing material. too.. Not sure if the USPS web site still has a PDF of cost sheets or not.. but used to be able to view a price sheet by weight and destination zones.. I'm so used to it now that I just know the cost of something by the weight / size.. For fixed price shipping I put in the cost to the highest priced zone from my origin of shipping. Now many web sites ( eBay and Etsy ) have integrated with USPS so you can just enter that weight into your shipping section of the listing and it will show the actual cost to where ever the destination may be of your customer. BUT.. be warned.. with wood products.. you can have the same item with the same species of wood and one item can weigh several ounces more just due to moisture content or how much oil ( if finishing with oils ) content it soaked up.. so it can burn you for some $$ if you'r not careful.. especially with international shipping where the next weight bracket might be $10 more and you're only over by an ounce LOL... sounds like I've been there done that right? LOL

    If you do sell online it's so much easier to ship only to the USA ( if you live in the USA anyway LOL) BUT.. just know that you're missing out on a good chunk of business.. about 30% of my orders are international.. That's a good amount of money you're turning away because you don't want to mess with it.. Pays off to take time to learn the ins and outs of shipping not only to the USA but for the whole world..

    Kevin 

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    4 hours ago, kmmcrafts said:

    I purchased a small shipping scale off eBay for around $10 several years ago.. makes things so much easier to weigh the items you make.. be sure to add the weight of the box and packing material. too.. Not sure if the USPS web site still has a PDF of cost sheets or not.. but used to be able to view a price sheet by weight and destination zones.. I'm so used to it now that I just know the cost of something by the weight / size.. For fixed price shipping I put in the cost to the highest priced zone from my origin of shipping. Now many web sites ( eBay and Etsy ) have integrated with USPS so you can just enter that weight into your shipping section of the listing and it will show the actual cost to where ever the destination may be of your customer. BUT.. be warned.. with wood products.. you can have the same item with the same species of wood and one item can weigh several ounces more just due to moisture content or how much oil ( if finishing with oils ) content it soaked up.. so it can burn you for some $$ if you'r not careful.. especially with international shipping where the next weight bracket might be $10 more and you're only over by an ounce LOL... sounds like I've been there done that right? LOL

    If you do sell online it's so much easier to ship only to the USA ( if you live in the USA anyway LOL) BUT.. just know that you're missing out on a good chunk of business.. about 30% of my orders are international.. That's a good amount of money you're turning away because you don't want to mess with it.. Pays off to take time to learn the ins and outs of shipping not only to the USA but for the whole world..

    Kevin 

    Thanks Kevin

    Really appreciate the detailed replies and information. So much more to think about and talk to the Mrs. with. 

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    On 7/18/2017 at 1:07 AM, WayneMahler said:

    Here is a bed side table I made for a local lady. It matched one she had from her Mom that was 100 - 125 years old. Made from Cherry. No finish just a picture of the completed project less finish. It was stained to match and finished with several coats of shellac to keep it period correct. Hand cut dove tails, mortise and tenon joints. Legs were turned on my lathe.

    bed-side-table.png

    Great work Wayne,!

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    When I ran my own web store I used Zen Cart - a free open source eCommerce software suite. There's also Magento and a half dozen more. They're all customizable - pick your layout, design pages, background images, product presentation, keywords, payment processors etc. They all also include shipping modules from all the major carriers like UPS, USPS and FEDEX. I could choose flat-rate shipping, or weight-based shipping. If I chose weight-based then I had a place to input the weight of each item, and a setting for tare weight (for the box and styrofoam padding), my ship-from zipcode and a box for the customer to put in their zip-code to calculate postage. For each item I could choose if I would ship it priority, express, 1st class, book-rate etc. I could put multiple options and let the customer decide how fast they wanted it.  I could also link that to Paypal or Stamps.com and print out postage through them. I was linking directly to the USPS website until they stopped giving online discounts. It meant weighing each item before listing, but it gave accurate results for the USPS. The UPS I never trusted because they kept playing games with gas surcharges or their definition of oversized.

    And if you go with USPS you can buy the postage online and the carrier can pick up the package at your house (Provided you're in the city where they deliver to your location. If you're rural and far enough from your mailbox that they make you pick up packages at the post office, they won't come out to your house to pick up.)

     

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    13 minutes ago, rjweb said:

    Question I was looking at esty, they said .20 cents listing fee, is that for everything on your site, if you have 100 items it would be 20.00 and how offen do you need to pay this, thx, RJ

    That is per listing.. and listing last 4 months or until sold.. also will be charged 3.5% ( I think ) of the sale price.. If you list a quantity of more than 1 on a item.. when that item sells they will automatically relist it and charge you another ,20 listing fee.. 

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